Privacy Policy

How We Handle Your Information

Florida Outdoor Designs ("we", "our", "us") values your privacy. This policy explains what information we collect from visitors and lead form submissions on this website, how we use it, and the choices you have. By using this site or submitting a form, you agree to the practices described here.

Last updated: May 19, 2026

1. Who We Are

Florida Outdoor Designs is a Florida licensed and insured outdoor remodeling contractor serving Hillsborough, Pinellas, and Pasco counties. We design and build pool remodels (existing pools), outdoor kitchens, pergolas, pavilions, pavers, and full backyard transformations.

• Address: 6131 Anderson Rd, Tampa, FL 33634
• Phone: (813) 928-0154
• Email: info@floridaoutdoorsdesign.com

2. Information We Collect

2.1 Information you give us (lead forms & website forms)

When you submit a form on this website to request a free 3D design or schedule a consultation, we collect:

• Name
• Phone number
• Email address
• Property address or ZIP code
• Project details you choose to share (property type, services of interest, timeline, budget range, photos)

2.2 Information collected automatically

When you visit this site we automatically collect technical and behavioral data via cookies and similar technologies:

• IP address, approximate location, device, browser, operating system
• Pages viewed, time on page, referring URL, click events
• Campaign parameters (UTM tags, gclid, fbclid) so we can attribute leads to the correct ad source

3. How We Use Your Information

• To respond to your request and schedule your free 3D design or on-site consultation
• To prepare a project scope, design, and proposal
• To send appointment confirmations, reminders, and follow-up communications by phone, SMS, or email
• To improve our website, ads, and customer experience
• To measure the performance of our marketing campaigns and optimize for qualified leads
• To comply with legal obligations

4. Cookies, Pixels, and Analytics

We use cookies and tracking pixels to understand how visitors use the site and to measure the effectiveness of our ads.

4.1 Google Analytics 4 & Google Tag Manager

We use Google Analytics 4 (loaded via Google Tag Manager, container GTM-PR3FKQFD) to measure traffic, sources, and user behavior in aggregate.

4.2 Meta (Facebook/Instagram) Pixel and Conversions API

We use the Meta Pixel and Meta Conversions API to measure the performance of our Meta Ads campaigns, deliver more relevant ads, and build similar audiences. Server-side events are sent through our infrastructure with the same event identifier as the browser pixel to ensure accurate, deduplicated reporting.

4.3 Google Ads & Google Ads Conversion Tracking

We use Google Ads conversion tracking (including offline conversion import) to measure which paid clicks become qualified leads and customers.

4.4 Remarketing

We use Meta and Google remarketing audiences to show our ads to people who have previously visited our website or interacted with our content. You can opt out of personalized ads at any time through your Google Ads settings and Meta ad preferences.

5. Sharing with Our CRM and Service Providers

Information submitted through our forms is stored and processed in our customer relationship management (CRM) platform, GoHighLevel, which we use to manage leads, schedule appointments, and communicate with prospects and customers. We also use service providers for hosting, SMS messaging (Twilio), email delivery, payment processing, and analytics. These providers only receive the information necessary to perform their services and are bound by confidentiality.

We do not sell or rent your personal information to third parties.

6. Commercial Contact & Marketing Communications

By submitting a form or providing your phone number, you authorize Florida Outdoor Designs and its representatives to contact you by phone call, SMS, or email regarding your project request, scheduling, follow-up, and related promotional offers. Message and data rates may apply. SMS frequency varies based on your project status. You may opt out at any time by replying STOP to any SMS or by emailing info@floridaoutdoorsdesign.com. Opting out of marketing does not opt you out of operational messages related to an active project.

7. Your Rights

You may request to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your personal information (subject to legal retention requirements)
• Opt out of marketing communications

To exercise any of these rights, email us at info@floridaoutdoorsdesign.com.

8. Data Security

We use reasonable technical and organizational measures to protect your information, including HTTPS encryption in transit and access controls on our CRM. No system is 100% secure, but we work to minimize risk.

9. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect information from children.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be highlighted on this page.